Leading the UXR team for Digital Channels & Touchpoints, we delivered a UX-led plan strategy which strengthened business partnership and increased digital mix.
While leading the UXR team for Digital Channels & Touchpoints, we identified new design strategies across web and app to increase digital conversion across the board.
As the divisional Head of Design Research, I established the team, vision, processes, and OKRs necessary to elevate our status in the organization and mature our craft across the company while delivering exceptional results across our flagship digital platform, credit policy, and sales originations.